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Start The Startup™

250 words or less. For entrepreneurs and other smart people who don't have time to read.

Have you been symbiotic today?


True symbiotic relationships are rare.  In nature, it’s two organisms that depend on and benefit from each other.  In business, it’s when things end up  “Win-Win.”  In personal life, it’s having a real BFF.  In the 7-year process of starting, running, and selling my startup, I can count the good, symbiotic relationships on one hand.  I helped people who didn’t help me.  But it also went the other way sometimes.  My startup relationship advice?  Your gut (that feeling deep in your stomach) is always more valuable than attorneys, advisors, and contracts.  And my “BFFs” from the startup?  They still are.

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Cathy Bennett is an entrepreneur, product launch veteran, and avid coffee drinker from the San Francisco Bay Area. She graduated from UCLA with a degree in Communications and earned her MBA in Marketing from the University of Notre Dame. After 15 years in corporate marketing, Cathy launched her own startup in 2007. Despite being a small-new-online-bootstrapped company, Cathy took an aggressive, hands-on approach telling the story of her company. It was compelling enough to get the attention of the Today Show, Martha Stewart, Parents’ Magazine,, Daily Candy, and PC Magazine, amongst others. Her use of social media was featured by Facebook Corporate as a “Best Practice” for its engaging use of Facebook pages. She sold her company in 2011, joing on to leading new initiatives in product launch, PR and social media for the parent company’s New York-based operation. Before her startup, Cathy was involved with corporate product launches for large companies like Ford (U.S. Launch Manager for Jaguar and Land Rover brands), Nissan (Product Manager for Infiniti’s QX4 and I30), and spearheaded Lincoln’s audio licensing partnership with THX/Lucasfilm. Cathy started Start The Startup™ to share her best practices in product launch and PR for small startups looking to attract some high quality attention.

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